AI Insights · Timothy · April 2025
Top 5 Consumer Finance Apps in New Zealand: Q1 2025 Performance
Discover the performance trends of the top consumer finance apps in New Zealand during Q1 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the first quarter of 2025, the consumer finance app landscape in New Zealand displayed varied performance trends across the top five applications. Here's a closer look at each app's journey through the quarter, based on data from Sensor Tower.
Splitwise saw a fluctuating trend in weekly revenue, peaking at approximately $493 in mid-March. Downloads reached a high of around 1.7K in early February, while active users consistently increased, reaching nearly 34K by early March.
YNAB experienced a significant revenue spike to $710 in late February. While downloads remained relatively low, peaking at 290 at the start of the quarter, active users hovered around 700 throughout the period.
Spendee Budget App & Planner had a notable increase in downloads to 743 in late February. Revenue trends were more modest, with a peak of $342 early in the quarter, while active users peaked at 1.2K in late February.
Wallet - Daily Budget & Profit showed steady weekly revenue, peaking at $212 in late March. Downloads remained low, with a slight increase to 86 at the end of the quarter, while active users saw minimal fluctuation, maintaining around 170 users.
Fudget: Monthly Budget Planner started the quarter with low metrics but saw a revenue peak of $211 in mid-March. Downloads fluctuated, peaking at 104 in mid-January.
These insights highlight the dynamic nature of the consumer finance app market in New Zealand. More detailed analyses and insights are available through Sensor Tower's comprehensive data.
